Rainbow Trust Children's Charity
Charity brand and new website
Media Meadow supported the development of Rainbow Trust’s re-brand and new website. Rainbow Trust Children’s Charity had grown significantly over the years and evolved from a small charity to being well known in the sector. The brand no longer reflected the goals and ambitions of the charity and needed to reflect the confidence, diversity and unity the charity embodies. In tandem, the website needed refreshing and modernising to reflect the great work the charity does. Media Meadow project managed the new website, developed wireframes, produced visual and editorial content and built the website in partnership with Nonsense, a digital agency in London. Working together with Small Back room, a branding agency in London, I provided support during the branding process and delivered the concept of using colours within the words ‘Rainbow Trust.’
The new look & feel
Rainbow Trust Children’s Charity provides emotional and practical support to families who have a child with a serious illness. The new look, called ‘Facets of Light’, is the first brand change since the charity was established. ‘Facets of Light’ represents all the various ways Rainbow Trust support the family coming together as one in a bright, welcoming and friendly way.
The new website
The new responsive website is much more user friendly and can be viewed on various platforms. Most importantly, it offers easy access to information about the support available to families who have a seriously ill child; with advice, case study experiences, signposting to services, and useful guides for some of the situations these families will face.
I ran a series of workshops with the key stakeholders to understand what the user requirements were. I then project managed the new website, developed wireframes, produced visual and editorial content and built the website in partnership with Nonsense, a digital agency in London.